Swap not showing

Hi I’ve messed up!
I’ve tried to swap one of my coins for a new coin launching today.
I did the swap too early, thought it was 10am UK time it wasn’t it was 11am UK time

I’ve clicked swap, put in the new token address, it said address known, clicked swap and it went through.
It’s showing on bsc scan and it’s deducted my original token value but hasn’t added the new ones. Thinking due to me being an hr early on the launch. I’ve added the new token address etc to my wallet and its 0

Has my money been lost for good? New to crypto and not had an issue before so don’t know how to rectify